A Story Born Of Imagination & Perfected By Design…

Welcome to the Piggy Story – where every day, childlike wonder and creativity are breathing new life into the world of children’s products.

The Piggy Story is a labor of love founded by owner (and mother) Peiling Hwang. Armed with a 15-year background in design – working for kid-friendly companies like Mattel, Disney Interactive, Oscar Meyer Luncheables and Hallmark – Peiling set out to build a company dedicated to crafting an imaginative suite of products from the child’s point-of-view.

So before we design each new product, we first think about it from a kid’s perspective. Will this product spark little imaginations everywhere? How can we encourage creativity? Does this product have the longevity to be an “old favorite” years from now?

Then, we shift our focus to the parent’s perspective. Is it functional? Is it aesthetically pleasing? Is it sturdy enough to last?

It is this unique approach and forethought that makes the Piggy Story line so special. Our products are always imaginative, stylish and built to last – equal parts vintage charm and intuitive, modern design. And as you experience each Piggy Story product, we hope they will become as close to your heart as they are to ours.